Blackburn will be recruiting 6 new brand ambassadors for 2015. Nicknamed “Rangers,” these ambassadors are the ultimate testers of Blackburn products, while supporting and promoting it’s core culture. The program will continue to feature two of the most iconic cycling routes, the people who ride them and the uncommon adventures they have along the way. The Pacific Coast and the Great Divide will continue to serve as the pages that the Blackburn ambassadors, will write their journal of adventures upon.
“We know that there is a great story around every corner once you are on your bike and we want to be a part of that,” said Robin Sansom, Blackburn brand manager. “Enabling adventure through design and innovation was the reason that Jim Blackburn started the company 40 years ago.”
How To Become A Ranger:
In order to become a Ranger, be prepared to inform Blackburn by presenting your best experience on a bike, or why you want to ride from Canada to Mexico. The next step is to create. Show who you are by uploading a short video to YouTube, using the hashtag #beablackburnranger2015, that embodies who you are and showcases what will make you stand apart as a ranger. Lastly, inspire others by sharing your adventure. After submitting your application, get your friends, family, and community members to endorse you via social media.
For more information on the Blackburn Rangers and the “Out There” program click here .
Routes: Blackburn is proud to be a Titanium Member in support of the Adventure Cycling Association. An organization whose diligence and passion for travel by bike have and continue to make these routes some of the best in the world.
*The Pacific Coast Bicycle Route covers 1,852 miles from Vancouver, British Columbia to Imperial Beach, California. Consisting of beautiful roads lining the Pacific Ocean, Rangers will use touring bicycles and Blackburn racks and panniers to carry necessities along the way.
*The Great Divide Mountain Bike Route is an off road route that was originally mapped by the Adventure Cycling Association, from Banff, Alberta to Antelope Wells, New Mexico, a distance of 2,740 miles. Great Divide Rangers will ride mountain bikes, whether rigid or suspended, and use bikepacking bags strapped to their frames, handlebars and saddles. Lights, pumps and computers from Blackburn will keep them rolling and safe.
About Blackburn Design
Since its inception at the hands of Jim Blackburn in 1975, Blackburn has been dedicated to designing stronger, lighter, more innovative and more reliable cycling products and accessories that are essential to the riding experience. The Scotts Valley-based company produces pumps, lights, racks, bags, computers, cages, trainers, tools, saddles, fenders and mirrors. For more information, please visit http://www.blackburndesign.com.
Also, Blackburn very much appreciates the support of the Out There program this year with great partnerships from Niner, Bell, Giro and SRAM.
Images courtesy of Blackburn.