Clif Bar and Fluid Updates-by Grannygear

We stopped by the Clif Bar booth to see and taste the new products they had on display.  As well we had the opportunity to spy a famous person who gave a big thumbs up to the taste treats.  What is new:  The Kit’s Organic Cashew bar was delicious and the Chocolate Cherry Shot Bloks were pretty intense, maybe too much for me, not being a cherry fan, but they have a dark chocolate edge to them.

CLIF Kit’s Organic – the new, simply delicious snack bar made with 100 percent organic fruit and nuts, is now on shelves nationwide in natural food and select grocery stores. Images attached.

Inspired by Kit Crawford, co-CEO of Clif Bar & Company, Kit’s Organic is gluten-, soy- and dairy-free. The snack bar comes in four delicious flavors, each offering a three-fourths serving of organic fruit and just 200 calories or less. In addition, Kit’s organic has no added sugar, is low glycemic and is a good source of fiber.

 Chocolate Cherry SHOT BLOKS – a category first flavor in the energy chew segment. The flavor is a delicious combination of subtle chocolate and ripe black cherry flavors, with 50mg of caffeine per serving (100mg per FASTPAK which is equivalent to a 12oz coffee, MSRP $1.99. Images attached.

CLIF® Bar’s Popular Seasonal Flavors Return for 10th Holiday Season

Sentimental Flavor Favorites Give Back with Donation to Protect Our Winters

 EMERYVILLE, Calif., October 2, 2012 – CLIF® Bar’s highly anticipated seasonal flavors are back for the 10th consecutive holiday season. Throughout the decade, CLIF Bar has helped get athletes in the holiday spirit with limited-edition flavors that bring a distinctive twist to the best-selling energy bar. This year, CLIF Bar seasonal flavors return with three nostalgic favorites – Iced Gingerbread, Peppermint Stick and Spiced Pumpkin Pie.

Reminiscent of home-baked holiday treats, the three seasonal flavors deliver CLIF’s athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. Made with 70 percent organic ingredients, the limited-edition bars are available now nationwide while supplies last (SRP: $1.39).

“CLIF Bar fans tell us they look forward to the arrival of our limited-edition flavors as they mark the start of the much anticipated winter sports season,” said Carly Lutz, brand director at Clif Bar & Company. “The classic holiday flavors evoke memories of their favorite seasonal pastimes and create excitement for upcoming outdoor adventures.”

In the spirit of the season, CLIF Bar will donate one percent of net seasonal sales to Protect Our Winters, an organization committed to engaging and mobilizing the winter sports community to lead the fight against climate change.

The three limited-edition CLIF Bars join 16 year-round flavors, all made with great-tasting organic ingredients you can see and taste. CLIF Bars are a good source of protein and fiber, which help the body digest carbohydrates slowly to deliver sustained energy. CLIF Bars are also free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.


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Kit Crawford and her organic bars

Fluid Drink mix:

As well, we stopped by the booth for Fluid and talked to the CEO, Richard, about the new Fluid Performance flavor, Citrus.  The taste was like all Fluid Performance drinks in that it was clean and good tasting and may be the best flavor they have yet.  Fluid is very good stuff, both in the Performance drink and the recovery drink mix.

What is Fluid Performance?

Fluid Performance is an energizing blend of electrolytes and carbohydrates for sustained energy and optimal hydration during exercise. When used consistently during training & competition, its unique formula helps the body sustain energy levels, avoid cramping, buffer lactic acid, & maintain hydration. It contains a dual source carbohydrate system, bioavailable electrolytes, and Vitamin C, creating an all natural & easy to digest sports drink.

What are the benefits of Fluid Performance Drink?

  • Energy Delivery – Simple & complex carbohydrates in optimal balance to maintain blood glucose levels during exercise training and competition.
  • Reduced Cramping – Medical grade electrolytes replenish those lost in sweat and help keep the body in optimal balance, even during intense exercise.
  • Lactic Acid Buffering – Sodium Citrate helps to buffer lactic acid, maintaining energy levels and allowing you to break through training barriers.
  • Immune System Support – Vitamin C helps scavenge free radicals produced during exercise.
  • Refreshing great taste – Low sugar & light flavor creates a drink mix that you don’t have to water down, ensuring you receive 100% of the nutrients you need.

Nutrient Harmony

Fluid Performance Drink combines ingredients that work in unison together and provide more benefit than taking them individually. When consumed during exercise training and competition, Fluid Performance provides the stable energy, electrolytes, and taste you need to perform.

Fluid Performance Drink is also easy to digest thanks to its gluten-free carbohydrates, it is dairy free, and contains no unnecessary ingredients.

Take Fluid Performance Drink during your next workout and feel the difference in your performance!

Nutrition Facts

Serving Size 1 scoop or 1 packet (27g) Servings per container: About 30
Amount Per Serving
Calories 100 Calories from Fat 0
% Daily Value*
Total Fat 0g 0%
Cholesterol 0g 0%
Sodium 200mg 8%
Potassium 65mg 2%
Total Carbohydrate 24g 8%
Sugars 8g
Protein 0g 0%
Calcium 24mg 2%
Magnesium 11mg 3%
Vitamin C 95%

*Percent Daily Values (DV) are based on a 2,000 calorie diet.


Maltodextrin (glucose polymers), Fructose, Sodium Citrate, Natural Flavors, Citric Acid, Potassium Chloride, Ascorbic Acid, Calcium Gluconate, Magnesium Carbonate, Fruit & Vegetable Juices (natural color).

Fluid Performance Does NOTContain:

  • Artificial ingredients
  • Artificial colors
  • Artificial flavors
  • Gluten
  • Dairy Protein
  • Anything trendy or unhealthy

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Richard, the proud papa with Citrus Performance mix